EBOOK:
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
EBOOK:
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
PODCAST:
In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.
WHITE PAPER:
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
WHITE PAPER:
As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
PRESENTATION TRANSCRIPT:
This presentation transcript will discuss the End User. Ultimately, all of us are trying to look after are our end users. It does not matter whether we are the supplier or the customer that is receiving goods. We are all end users in this world, and what we are trying to do is to look at the end user and actually think about how they work today.
EBOOK:
This ebook discusses 23+ stories about how you can use BPM, decision management, SOA and application infrastructure including virtualization and cloud to achieve business agility.
EGUIDE:
In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
WHITE PAPER:
This white paper will help you understand the role of data quality in developing profitable customer relationships. Gain insight into the strategies and technologies that can help you get the most from your customer-facing systems.
